Located in the heart of Times Square, RiseNY offers a groundbreaking immersive experience that seamlessly blends a state-of-the-art flight simulation ride with museum-style exhibits, creating a truly unique adventure for visitors of all ages. This three-part attraction is designed to engage all the senses, combining visual storytelling, interactive elements, and cutting-edge technology to transport guests through New York City’s past, present, and future. From the moment you step inside, you are invited to explore the city’s rich history, vibrant culture, and iconic landmarks in a way that is both thrilling and educational, offering an unforgettable perspective on the Big Apple. Whether you are soaring above the skyline, stepping into a recreated historic subway station, or discovering treasures in immersive galleries, RiseNY provides a multifaceted experience that celebrates the spirit, resilience, and innovation that have shaped New York City into the world-renowned metropolis it is today. • The Ride | The First-Ever NYC Flight Simulation Ride The highlight of RiseNY is its state-of-the-art flying theater. This immersive 4D experience lifts you 30 feet into the air, offering a simulated flight over New York City's most famous landmarks. As you soar across the skyline, you'll witness iconic sights such as the Statue of Liberty, Empire State Building, Central Park, Brooklyn Bridge, Yankee Stadium, and the Times Square Ball Drop. The ride incorporates 4D effects like wind, mist, and scent to enhance the realism of the experience. • The Film | a journey through NYC's evolution Your adventure begins with a cinematic journey narrated by actor Jeff Goldblum. In a replica of the original City Hall subway station, you'll watch a film that delves into New York City's transformation from its early days to its current status as a global cultural hub. This immersive experience provides insights into the city's resilience, innovation, and the pivotal moments that shaped its identity. • The Museum | Explore Seven Themed Galleries, showcasing the diverse facets of New York's cultural landscape - Finance: Discover the city's role as a global financial powerhouse - Skyline: Marvel at the architectural feats that define NYC's iconic skyline - Film: Explore the city's influence on the film industry - Fashion: See how NYC sets global fashion trends - Music: Experience the sounds that have resonated worldwide - TV/Radio: Learn about the city's impact on broadcasting - Broadway: Celebrate the theatrical performances that have captivated audiences These galleries feature a blend of historical artifacts, costumes, and star-studded memorabilia co-curated with renowned institutions like the Rock & Roll Hall of Fame and the Museum of American Finance.