IAmsterdam Card: Access to This is Holland & 70+ Attractions

Explore more with one pass

Discover more, spend less

Access to over 70 attractions, museums, and experiences included under a single pass, including This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum & more. Card validity ranges from 24/48/72/96/120 hours, allowing flexibility based on your travel plans and budget.

Want to see Amsterdam from a unique perspective? Then, set sail on one of the free canal cruises included in your pass and discover the city from the water. If you’re looking for a change of pace to your travel schedule, you can also rent a bike for a day and explore local haunts and hidden gems. Want to learn more about the history of the city? Upgrade your pass to include audio guides that offer insights into the top landmarks you’ll visit.

Exploring Amsterdam made easier with public transport

Unlimited travel access is included on all GVB trams, buses, metro lines, and ferries within the Amsterdam city area, so you can get to all the spots on your bucket list by riding seamlessly on public transport. Coverage extends to day and night routes, ensuring convenient travel across the city. No need to purchase separate transit fares – just tap your City Card and go.

Seamless activation

• Download the I amsterdam City Card app.

• Use your order confirmation number to add your City Card to your smartphone via the app.

• Some attractions may require advance reservations; these can be made following the instructions in the app or on the official websites of the venues.

• Find venue details, pre-recorded commentary, suggested itineraries, a city map, and more – all in one place with the app.

• Activation begins when you scan your pass at the first attraction or on public transport.

• Validity: Your card is valid for 1 year from the date of purchase if unactivated. Once activated, it remains valid for the chosen duration (24, 48, 72, 96, or 120 hours) and expires at the end of that period.

IAmsterdam Card: Access to This is Holland & 70+ Attractions

Dive into Amsterdam’s vibrant heart with a card that unlocks an array of attractions, seamlessly connecting you to museums, historical sites, and cultural treasures. Crafted for explorers of the city's hidden gems, devotees of its artistic heritage, and seekers of its architectural splendor, this package offers unparalleled access to over 70 attractions including This is Holland, Rijksmuseum, and more. With an IAmsterdam Card in hand, you can skip lengthy queues and immerse yourself in the city's rich tapestry of culture and history, where every corner tells a story. Whether exploring the masterpieces at Rijksmuseum or delving into the stories behind Heineken’s legacy, this journey weaves together the past and present, offering memorable encounters to forge lasting connections while understanding that Amsterdam is a living, breathing work of art.

Discovering This is Holland's Dynamic Storytelling

Access This is Holland during your tour’s highlight segment where an immersive digital experience awaits. Explore the rich tapestry of Dutch history and culture through interactive exhibits, from windmills to tulips, each telling a unique story about this resilient nation. With its innovative approach to storytelling, This is Holland offers visitors a comprehensive understanding of what makes the Netherlands tick. Marvel at how technology brings the country’s landscapes and heritage to life in ways that captivate both locals and tourists alike.

Wandering Through Rijksmuseum's Masterpieces

Visit Rijksmuseum as part of your comprehensive itinerary, where iconic works such as Rembrandt’s “Night Watch” await. This museum stands as a testament to Dutch Golden Age art, housing over 800,000 objects that chronicle the nation's cultural evolution from the Middle Ages to the present day. Explore its grand halls and galleries filled with paintings, sculptures, and decorative arts, each piece telling a story of innovation and creativity. Rijksmuseum not only showcases artistic masterpieces but also provides an educational experience through interactive displays and multimedia guides.

Exploring Heineken Experience's Brewing Heritage

Experience the Heineken Experience included in your tour package, where visitors can delve into the history of one of Amsterdam’s most famous brands. From the brewing process to its global impact, this attraction offers a behind-the-scenes look at the iconic brewery. Enjoy tastings and learn about the company's growth over generations through engaging tours that highlight the craftsmanship and tradition behind every glass poured. This is not just a tour but a celebration of Dutch beer culture, inviting you to savor each moment like a perfectly crafted pint.

Discovering Moco Museum's Street Art Marvels

Access Moco Museum during your journey through Amsterdam’s cultural landscape, where vibrant street art meets contemporary pop culture. This museum stands out for its bold and colorful exhibits featuring works by artists such as Banksy and Roy Lichtenstein. Explore interactive installations that bring the energy of urban spaces indoors, making it a must-visit destination for both art enthusiasts and casual visitors alike. Moco Museum’s unique blend of street art and modern sensibilities creates an engaging environment where creativity flourishes.

Tour Highlights

• Visit This is Holland's interactive exhibits dynamic storytelling
• Experience Rijksmuseum's masterpieces iconic Dutch art collection
• Explore Heineken Experience’s brewing process global brand history
• Discover Moco Museum's vibrant street art bold contemporary pieces
• Enjoy unlimited public transport seamless city exploration included
• Access numerous canal cruises scenic water views included

Dive into Amsterdam’s cultural and historical treasures with the IAmsterdam Card, where every attraction tells a story of innovation and tradition. For explorers of history, devotees of art, and seekers of urban culture, this journey weaves together the city's past and present like threads in a tapestry, offering memorable encounters that deepen your understanding of Amsterdam’s soul.