Golden Pass London: Choose from 10+ Attractions


























Golden Pass London: Choose from 10+ Attractions
Experience London with ease using the Golden Pass, which grants access to over ten top attractions across three bus routes for 24 hours. This pass includes tickets to visit major landmarks such as Big Ben and Trafalgar Square while offering a flexible exploration of these sites through its 30-day validity after first activation. The Hop-on Hop-off buses provide convenient travel between more than 70 stops, complete with live English commentary and multilingual audio guides for an enhanced experience in the city's key locations.
Experience London with ease using the Golden Pass, which grants access to over ten top attractions across three bus routes for 24 hours. This pass includes tickets to visit major landmarks such as Big Ben and Trafalgar Square while offering a flexible exploration of these sites through its 30-day validity after first activation. The Hop-on Hop-off buses provide convenient travel between more than 70 stops, complete with live English commentary and multilingual audio guides for an enhanced experience in the city's key locations.
Access up to three top attractions and save as much as 33% compared to individual ticket purchases with one convenient smart pass.
Experience incredible savings on London's most popular attractions like the London Eye and SEA LIFE London without needing to visit them all, thanks to discounted passes.
Enjoy unlimited access for a day: hop-on-hop-off bus tours around the city, explore via Thames River cruise, join two themed walking adventures, and indulge in dining with exclusive Tastecard discounts.
Your pass is valid 30 days from activation—activate anytime within 30 days of purchase to start your London adventure.
Access to 1/2/3 attractions
Access to:Museums: Madame Tussauds LondonZoos: London Zoo and SEA LIFE London AquariumLandmarks: London Eye, Westminster Abbey, Tower of London & moreBus tours and cruises: 24-hour Hop-on Hop-off Bus Tour (see route [here]), Thames River Cruise (see schedule [here]), London by Night bus tour & moreActivities: Jack the Ripper Walking Tour and/or the Royal London Walking TourDiscounts at:2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurantsSpecial discounts at cinemas and the UK’s top attractions50% off pizza delivery at participating chains25% off barista-made drinks at chains and independent storesGet all details [here]
Museums: Madame Tussauds London
Zoos: London Zoo and SEA LIFE London Aquarium
Landmarks: London Eye, Westminster Abbey, Tower of London & more
Bus tours and cruises: 24-hour Hop-on Hop-off Bus Tour (see route [here]), Thames River Cruise (see schedule [here]), London by Night bus tour & more
Activities: Jack the Ripper Walking Tour and/or the Royal London Walking Tour
Discounts at:2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurantsSpecial discounts at cinemas and the UK’s top attractions50% off pizza delivery at participating chains25% off barista-made drinks at chains and independent stores
2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurants
Special discounts at cinemas and the UK’s top attractions
50% off pizza delivery at participating chains
25% off barista-made drinks at chains and independent stores
Get all details [here]
Public transit

Golden Tours bus in front of the Tower of London on a sightseeing tour.
Discover London's Highlights with One Pass
The Golden Pass offers a unique opportunity to explore more while spending less. Gain access to three Hop-on Hop-off bus routes across the city for 24 hours, covering over 70 key stops including famous landmarks like Big Ben and Trafalgar Square.
This pass bundles together visits to over 10 major attractions in one convenient package. With a validity of 30 days after activation, you can explore London's finest sites at your leisure. Highlights include the London Eye, Tower of London, SEA LIFE London Aquarium, Madame Tussauds, and more. Customize your experience with options like a scenic Thames River cruise and guided walking tours such as Jack the Ripper or Royal London.
Enjoy additional perks with a 30-day complimentary Tastecard membership that offers exclusive deals on thousands of UK restaurants along with cinema and attraction discounts.
How to Activate Your Golden Pass
- To begin, book your Hop-on Hop-off bus tour. The date for this is confirmed upon booking.
- Select dates for other attractions included in the pass. After booking your bus tour, reserve time slots using the link on your voucher: www.goldentours.com/redeem.
- Choose which attractions and times you prefer to visit. Note that availability may be limited during peak seasons.
- Present your voucher or digital ticket at each attraction for smooth entry on the day of your visit.
Validity Details:
- The Hop-on Hop-off bus tour is valid for 24 hours. You have a window of 30 days from activation to use this pass and explore up to three attractions before it expires, depending on the number you choose.
Tastecard Voucher Benefits
- All instructions and your unique code are included with your Hop-on Hop-off bus tour voucher. Download the Tastecard App and enter this code to activate your membership.
- Once activated, enjoy access to offers including 2-for-1 dining, up to 50% off meals, pizza delivery deals, and cinema savings.
Tastecard Validity:
- The voucher must be used on the selected date within operating hours; it is invalid after expiration. Your Tastecard membership lasts for 30 days from activation.

Golden Tours Hop-on Hop-off bus near Big Ben and Houses of Parliament, London.

London Eye on the Thames River with cityscape background.

Golden Tours bus in front of the Tower of London on a sightseeing tour.

Golden Tours Hop-on Hop-off bus near Big Ben and Houses of Parliament, London.

London Eye on the Thames River with cityscape background.

Crown Jewels entrance sign at the Tower of London with a uniformed guard nearby.
Tips before you start your adventure
Make sure to have a printed or digital version of your ticket for each attraction and tour with you.
Items prohibited from being brought along
- Luggage that is large, including suitcases and oversized bags, cannot be taken on the bus nor allowed at most attractions.
- Pets are not permitted due to restrictions during this experience.
- The use of alcohol, drugs, or any intoxicating substances is strictly forbidden both on-site and throughout tours.
Smoking, including e-cigarettes, is banned on buses, boats, and within attractions.
Accessibility considerations
- The Golden Pass includes some attractions that may not be fully accessible for wheelchair users. It's advisable to verify accessibility details at each attraction beforehand.
Tours involving walking might feature uneven terrain, making them unsuitable for guests with limited mobility.
Other important information
- To ensure your spot on a walking tour, arrive no less than 15 minutes prior to the scheduled start time.
- You can board any Hop-on Hop-off bus from designated Golden Tours stops that are clearly marked.
- Buses run between 9am and 5pm, with frequency varying depending on seasonality and route specifics.
- Check individual attraction schedules for opening times as they may differ during holidays or special occasions; note last entry timings too.
- Determine your walking tour's departure point by consulting the ticket information or official website for directions to specific bus stops.
Adult supervision is mandatory for children at all attractions and tours.

Westminster Abbey façade with rose window and tourists in London.

Tiger and cub at London Zoo on grass.

Crown Jewels entrance sign at the Tower of London with a uniformed guard nearby.

Westminster Abbey façade with rose window and tourists in London.

Tiger and cub at London Zoo on grass.
Book a time slot for attractions like Madame Tussauds London in advance to avoid long wait times during peak seasons.
To save money and maximize your visit, activate the pass on arrival at any attraction so it's ready when you need it.
If visiting multiple sites, start with those furthest away from each other to make efficient use of travel time between attractions.
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