— What You Can Expect — Visit the Heineken Experience, an interactive museum that showcases the company’s timeline, including some of its vintage brands. Witness the newly refurbished brewery, now converted to a museum. Enjoy exhibits on the Heineken family, interactive games like “Brew U”, where you can experience what it’s like to be a bottle of Heineken. Step into a world-class tasting bar and drink some of Heineken’s freshly distilled beer. Spend your afternoon learning about this world-renowned pilsner icon in Amsterdam's Heineken Experience!